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Hans Cheong is a former automotive industry professional, having worked for a major Asian OEM and a European automotive consultancy firm in various strategic roles. He can be contacted at hans[at]motorindustry.org
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Category Archives: News
It is said that the best automotive designs are clean designs that can be summarized in just two lines. Watch the video below to listen to Audi’s Head of Exterior Design Achim-D. Badstübner explaining the key design elements of the A7 Sportback while sketching them effortlessly on paper. Also listen [...]
Started demonstration testing (field trials) in Guangzhou, China. Test is jointly conducted with government of the city of Guangzhou and Honda’s local Chinese partner Guangzhou Automobile Group Co., Ltd. Aims to begin local production of EVs in China before the end of 2012. Honda Motor (China) Investment Co., Ltd., the [...]
In response to the flood crisis in Thailand, Chevrolet Sales Thailand is extending its service campaign offer of providing a 30-percent discount on all spare parts to owners whose Chevrolet vehicles are affected by the floods. Initially planned to be a month long campaign (started in October), Chevrolet Sales Thailand [...]
Production at Nissan Motor Thailand’s Samut Prakan plant to resume by Nov-14 Thailand’s flood crisis has no impact to Nissan’s production facilities outside of Thailand Estimated total production loss for Nissan is 40,000 units in Thailand, remaining risk of losing 20,000 units in Japan Nissan will donate a total of [...]
Price raised by 5.8%, from 2.05 million yen to 2.17 million yen. Toyota cites soaring prices of rare earth materials and steel sheets. Low Japanese Yen continues to remain unsustainable to Japanese car makers. Starting late November, Toyota will raise selling price for its best selling model Prius. A report [...]
Studies show consumers actively reject slogans that tries to persuade them to a certain way A good marketing communication finds an acceptable worldview and models the story to fit within this worldview This month’s issue of Harvard Business Review has an interesting article Why Consumers Rebel Against Slogans on consumer’s [...]
Nikkei Japan reports Honda likely to shutdown its Thai plant for 6 months Looks like when Thai newspaper The Nation reported “no prospect of recovery” for Automobiles Honda Thailand’s plant in Ayutthaya, they weren’t spreading rumours. Japanese daily Nikkei is now reporting the same, going as far as saying that [...]
Joe is just a regular guy from USA with a regular car, a humble 1990 Honda Accord. Joe Accord’s odometer however, shows a not so regular reading. You see, Joe’s Accord has recently passed the 1 million miles mark on the odometer, while most cars could hardly survive a third [...]
Every other day, we are receiving announcements from manufacturers regarding extension of production halt. Before you complain about delays in getting your vehicle, remember that half way around the world, or in our case, just not so far up north, many people have lost their homes, driven out of their [...]
Awarded 2012 Technology of the Year By RJC – Automotive Researchers’ and Journalists’ Conference of Japan The RJC (Automotive Researchers’ and Journalists’ Conference of Japan) is a non-profit organization setup in 1991 by automotive academicians, automotive professionals and journalists. At the beginning of each year, RJC will give out awards [...]
Mazda Demio’s SKYACTIV-G 1.3 engine wins RJC award