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Hans Cheong is a former automotive industry professional, having worked for a major Asian OEM and a European automotive consultancy firm in various strategic roles. He can be contacted at hans[at]motorindustry.org
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Category Archives: Fun / Leisure
Toyota will be launching the series production version of the FT-86 concept car at this December’s Tokyo Motor Show. To build some pre-launch buzz, Toyota is launching a unique Facebook 3D Flash game that allows players to race a virtual version of the FT-86 on a race track with curves [...]
To promote the newly launched VW Beetle, Volkswagen in Canada developed a very innovative marketing campaign called “Juiced Up,” utilizing the now ubiquitous iPhone and iPad devices. By downloading an augmented reality (AR) app, users can point their devices to any AR enabled billboard and view animated action scenes featuring [...]
After watching this, WTF was our response. Our earlier feature story may interest you.
Drive has a plot that is similar to the Audi sponsored The Transporter Trilogy. In Drive, Ryan Gosling (The Notebook, Blue Valentine, All Good Things) plays David Mark, a movie stunt driver who moonlights as a getaway car driver for hire for criminals. He limits his involvement to a short [...]
This was done by Clemenger BBDO, Sydney, Australia. Cool? No?
After airing of her first ad for the Fiat 500, Jennifer Lopez is again featured on a second follow-up ad for the Fiat 500 in USA. The ad, titled “My World,” features her new song “Until It Beats No More.” Watch her earlier appearance in an earlier ad, titled “Papi” [...]
The Nissan Navara is sold in the USA as the Nissan Frontier. Watch the video below, created by LA based ad agency TBWAChiatDay. Come on!!! Seriously??!! Here’s another one, but thankfully it is a little a bit less outrageous. And we thought the Hilux’s Unbreakable ads were already outrageous enough.
Australia New Zealand
This smile-you’re-on-camera shoot was done by BMW Group Asia in Singapore, to promote the BMW Performance Accessories line. The shooting took place in Singapore.
The Tiguan has recently been updated and overseas market launch started just a couple of months ago. Below are a couple of TV commercials for the new facelifted Tiguan. This is a TV commercial for the Brazilian market, titled 5:00 AM, by Brazilian agency AlmapBBDO. This is a domestic German [...]
VW Tiguan Ad