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Hans Cheong is a former automotive industry professional, having worked for a major Asian OEM and a European automotive consultancy firm in various strategic roles. He can be contacted at hans[at]motorindustry.org
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Category Archives: Fun / Leisure
This is an Argentinian ad for the VW Tiguan’s Park Assist feature. While Park Assist itself is no longer such an out of this world feature anymore, as most of the German premium brands already have it as an optional item, creative agency DDB who produced this ad gave a [...]
After her earlier appearances in MTV style TV commercials for the US market Fiat 500, Jennifer Lopez took the concept of product placement one step further by promoting the Fiat on stage at the recent American Music Awards 2011. Her ‘barely there’ outfit and raunchy moves are, how should we [...]
To support the VW Golf GTI Edition 35 campaign model, VW UK launched a “Back To The Future” inspired marketing theme called the GTI Time Travelers. But instead of Doc Emmet Brown’s plutonium powered Delorean DMC-12, the car used is a VW Golf GTI. But there is no flux capacitor, [...]
Fiat USA have just launched its high performance Abarth sub-brand this month’s Los Angeles Motor Show. To introduce the new Fiat 500 Abarth to American buyers, Fiat released a new TV commercial titled “seduction.” This time however, there were no Jeniffer Lopez in Fiat’s TV commercials. Again, its another ad [...]
Sometime back we did a story on how sex is used in automotive marketing, along with many examples of successful well executed sexy looking car ads. More importantly, we also pointed out that despite the proliferation of sex in marketing, the most successful ad campaigns are still those that eschew [...]
A very cheap yet creative way to promote a car. This ad campaign for Smart was carried out in Spain, and is the brain child of Spanish ad agency Contrapuntobbdo.
Electronic Art’s latest car racing simulator series – Need For Speed The Run will be launching next week, on November-15. The trailer has recently been released, and what a trailer it is. Produced by Michael Bay of Transfomers fame, the game features two of the hottest models from Sports Illustrated [...]
To support the launch of the new Peugeot 208 hatch, Peugeot is launching a new ad campaign called “Let Your Body Drive,” where visitors to the letyourbodydrive.com website can reveal different features of the car by mimicking various body movements with a webcam. Users with no webcam can still use [...]
Mention after market tuning shows, SEMA is usually the first to come to mind, and then maybe Tokyo Auto Salon. Of late however, SEMA seems to be hogging all the limelight. SEMA has grown so big that even Tier-1 manufacturers including GM, Toyota and Ford make an annual appearance. Gone [...]
Imagine driving in the wee hours of the morning, and out of nowhere this ‘thing’ rose up from the ground. While it may not be scary but for sure it will be one major ‘WTF was that!’ moment. This video was caught from an in-car digital video recorder in Ukraine. [...]
Shell Viral Video – Ghost on the street