VW Golf GTI Time Machine

To support the VW Golf GTI Edition 35 campaign model, VW UK launched a “Back To The Future” inspired marketing theme called the GTI Time Travelers. But instead of Doc Emmet Brown’s plutonium powered Delorean DMC-12, the car used is a VW Golf GTI. But there is no flux capacitor, and it doesn’t seem like they got up to 88 mph before vanishing and leaving a trail of burning tire marks.

The Golf GTI Edition 35 is a special campaign model to mark the Golf GTI’s 35th year anniversary. More on that here.

The GTI Time Travelers has a 4-part series Youtube video, each depicting key moments in UK’s history that the GTI’s target buyers will remember growing up to. The video directs viewers to the VW UK Facebook page, where readers can participate in a contest to a retro polaroid camera.

Part 1 – Vanishing Car

Part 2 – Visiting the original GTI’s engineers in 1976

Part 3 – Time Machine meets the Sinclair C5

Part 4 – Queen’s Silver Jubilee in 1977

Doc Emmet Brown’s Delorean DMC-12 is still one of our favourite movie star cars from the 80s era. Not sure if the folks at DDB UK who developed this campaign realized it, but coincidentally there was a VW model in the first part of Back To The Future; a VW Kombi. Anyone remembers the scene below?

All you late Gen-X and Gen-Y readers who grew up as fans of the Back to the Future trilogy, click “Like” if the phrase “The way I see it, if you’re gonna build a time machine into a car, why not do it with some style?” brings up some tinge of nostalgia in you.