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Hans Cheong is a former automotive industry professional, having worked for a major Asian OEM and a European automotive consultancy firm in various strategic roles. He can be contacted at hans[at]motorindustry.org
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Fiat 500 Abarth sexy commercial – Seduction
Fiat USA have just launched its high performance Abarth sub-brand this month’s Los Angeles Motor Show. To introduce the new Fiat 500 Abarth to American buyers, Fiat released a new TV commercial titled “seduction.” This time however, there were no Jeniffer Lopez in Fiat’s TV commercials. Again, its another ad with a lot of sexual innuendos.
For more about the Fiat 500 Abarth in the USA, read our earlier post here.