Peugeot 208 – Let Your Body Drive

To support the launch of the new Peugeot 208 hatch, Peugeot is launching a new ad campaign called “Let Your Body Drive,” where visitors to the letyourbodydrive.com website can reveal different features of the car by mimicking various body movements with a webcam. Users with no webcam can still use the site, albeit in a less interactive manner.

The campaign was developed by a Paris based ad agency BETC Euro RSCG.

The gallery below are official images of the new Peugeot 208.

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