Contact Me
Hans Cheong is a former automotive industry professional, having worked for a major Asian OEM and a European automotive consultancy firm in various strategic roles. He can be contacted at hans[at]motorindustry.org
Subscribe
Paypal
-
-
Popular Posts
- 2013 VW Golf Mk 7 - AutoB... 0 comment(s) | 957 view(s)
- 2012 Toyota Camry in Chin... 1 comment(s) | 903 view(s)
- Sex in advertising. Is se... 3 comment(s) | 504 view(s)
- 2012 Avanza and Avanza Ve... 24 comment(s) | 489 view(s)
- Jennifer Lopez Fiat Ameri... 1 comment(s) | 350 view(s)
-
Archives
Pageviews this month
Total Visits: 7666
Pageviews: 24608
-
New variant of US market Chevrolet Sonic – turbocharged. Ecotec 1.4L turbo petrol engine, 138-horsepower (103 kW) and 200 Nm of torque between 1,850 rpm and 4,900 rpm. On sale late 2012, preview at North American International Auto Show, Jan. 14-22. GM today announced a new addition to its Sonic [...]
Imagine driving in the wee hours of the morning, and out of nowhere this ‘thing’ rose up from the ground. While it may not be scary but for sure it will be one major ‘WTF was that!’ moment. This video was caught from an in-car digital video recorder in Ukraine. [...]
This is an Argentinian ad for the VW Tiguan’s Park Assist feature. While Park Assist itself is no longer such an out of this world feature anymore, as most of the German premium brands already have it as an optional item, creative agency DDB who produced this ad gave a [...]
After her earlier appearances in MTV style TV commercials for the US market Fiat 500, Jennifer Lopez took the concept of product placement one step further by promoting the Fiat on stage at the recent American Music Awards 2011. Her ‘barely there’ outfit and raunchy moves are, how should we [...]
Unofficial sources indicate global debut at the October 2012′s Paris Motor Show. Sales to start by June 2013. Golf hybrid by end-2013. 1.4 TSI engine to feature active cylinder deactivation. In a previous post, AutoCar UK did a take on how the next generation Golf Mk VII will look like. [...]
Most noticeable update is the DRL and (reinclusion) of front fog lamps LED DRL is now integrated the into headlamp assembly. In our last feature story on automotive LED lighting and daytime running lights, we mentioned about LED DRLs on the Mercedes-Benz E-class being mounted on the lower front bumper [...]
Following last week’s leaked Modellista branded Toyota approved accessories brochure for the FT-86, photos for a Japanese market FT-86 sales training material have found its way to the Internet. We are glad to say that the standard car looks a lot better than the Modellista souped up version. There is [...]
COLLISION PREVENTION ASSIST – First in the compact segment to feature radar-based collision warning system with adaptive Brake Assist as standard. Daimler estimates 20% of all rear-end collisions can be avoided, and the severity can be reduced in a further 25% with COLLISION PREVENTION ASSIST. Able to recognise vehicle ahead [...]
Regular readers may have noticed the lack of updates lately. We have been busy putting together a new venture. Beginning this month, I will be devoting all my writing time to cbt.com.my. I apologize in advance the current CBT website’s less than satisfactory layout. There were some legacy issues but [...]
The automotive industry outlook for 2012 is extremely rosy, according to Toyota. Not only is Toyota shrugging off the collapsing Euro zone and the strong Yen that is hurting export earnings of Japanese companies (Toyota included), the company is expecting a whopping double digit increase in both domestic Japanese and [...]
First motorized cab service started in Stuttgart, Germany, with a Daimler Victoria model. First New York city cab is electric, started in 1897. More than 100 years later New York city is testing the electric path again. First car accident fatality in New York was caused by a taxi. Think [...]
Summary : You’ve probably heard / read that LEDs are more energy efficient, longer lasting and are brighter. Except that it’s not entirely true. Read on to find out more. According to estimates by McKinsey, automotive lighting market is expected to grow at around 4% per annum between 2010 and [...]
Summary : Sex is one of the most widely used marketing tool. Does it really work? Does it help the fastest growing brands? This feature will explore the topic in greater detail. Caution : Potentially not safe for work images ahead. No new vehicle launch event is complete without leggy [...]














The Champs-Elysées is the most beautiful avenue in the world, at least that is the French like to tell the world. The French pride is evident. Renault’s own press release did not refer to the Champs-Elysées as one of the most beautiful. No, they made it clear that it is [...]
Ultimate Girl’s Car? Renault Twingo Goes Pop, by Nicola Roberts